Working in America's wine world has taught me the most about building big $M brands. One thing is certain – intimidation marketing has broken generational interest in luxury goods. But I watch hundreds of brands strategize to it anyway.
The limits of luxury marketing
are in your head.
You can run past them.
Christy Bors / Copywriting Director,
Brand Voice & Vision
Work with me
Who is she?
I'm a Copywriter at heart who fell in love with creating brands and never looked back. My specialties are in the DTC marketing space, and I have over 10 years in the wine space. But all consumer-facing goods with purpose are my heart song.
MS from S.I. Newhouse School of Communications, Syracuse, 2023
BA from UC Santa Cruz, 2007
Director of Brand Marketing at Naked Wines, 2016-present