It's me, Christy
Working in America's wine world has taught me the most about building big $M brands. One thing is certain – intimidation marketing has broken generational interest in luxury goods. But I watch hundreds of brands strategize to it anyway.
The limits of luxury marketing
are in your head.
You can run past them.
Christy Bors / Copywriting Director,
Brand Voice & Vision
Work with me
Who is she?
I'm a Copywriter at heart who fell in love with creating brands and never looked back. My specialties are in the DTC marketing space, and I have over 10 years in the wine space. But all consumer-facing goods with purpose are my heart song.
My Background
Education
- MS from S.I. Newhouse School of Communications, Syracuse, 2023
- BA from UC Santa Cruz, 2007
Work Experience
My Work
CRM Campaigns
inquire
Reach Out
hello@christybors.com
Let's collaborate
Christy Bors
CREATIVE DIRECTOR BRAND VOICE + COPY
I'm an award-winning brand
marketer and copywriter in the
DtC and eCommerce space.
What stories can we build
together?
"She's tongue in bouquet-
spitting cheek." -AdWeek
Bors
HOME
Napa CA
MOBILE
+707-948-6395
hello@christybors.com
Education
BACHELOR OF ARTS - VISUAL CULTURE
University of California
at Santa Cruz | 2003 - 2007
MASTER OF SCIENCE - COMMUNICATIONS
Syracuse University S.I. Newhouse School of Communications | 2022-2023
Experience
DIRECTOR OF BRAND MARKETING
Naked Wines | Current
Responsible for loyalty marketing CRM strategy & direct response sales that delivers $165M in marketing revenue. Director of US content, creative and customer loyalty
teams.
HEAD OF BRAND [2020 - 22]
Built our hybrid editorial and copywriting team of 6 in
Napa, CA and Denver, CO while developing CRM
strategies to realize 200% sales growth YoY.
SENIOR BRAND MANAGER [2019-20]
specialized content department while continuing to serve as a lead editorial contributor for 90 distinct wine brands and 400 individual product SKUs
SENIOR COPYWRITER [2016-19]
Individually managed the full CRM editorial load of
a 100% DTC e-commerce wine business. Focus
included funnel testing, UX-optimizations and
direct response campaigns.
FREELANCE CREATIVE
ChristyBors.com | 2015 - curent
Past clients include Golden State Warriors, Schug Winery, Carneros AVA, Oxbow Public Market & Lincoln Arts Center.
+ PACKAGING & ECOMMERCE COPYWRITING EXPERIENCE [2010-15]
various | 2010-15
Specializations in consumer goods, food & beverage
Noted
CERTIFIED SPECIALIST OF WINE (CSW)
Society of Wine Educators (SWE)
NEXTGEN AWARD -EMERGING ART PROFESSIONAL
EAP San Francisco