It's me, Christy

Working in America's wine world has taught me the most about building big $M brands. One thing is certain – intimidation marketing has broken generational interest in luxury goods. But I watch hundreds of brands strategize to it anyway.


The limits of luxury marketing

are in your head.

You can run past them.

Christy Bors / Copywriting Director,

Brand Voice & Vision

Work with me

Black Left Arrow

Who is she?

I'm a Copywriter at heart who fell in love with creating brands and never looked back. My specialties are in the DTC marketing space, and I have over 10 years in the wine space. But all consumer-facing goods with purpose are my heart song.

My Background

Black Left Arrow

Education

  • MS from S.I. Newhouse School of Communications, Syracuse, 2023
  • BA from UC Santa Cruz, 2007
Black Left Arrow

Work Experience




Reach Out

Email

hello@christybors.com

Black Left Arrow

Let's collaborate

Christy Bors

CREATIVE DIRECTOR ​BRAND VOICE + COPY

I'm an award-winning brand

marketer and copywriter in the

DtC and eCommerce space.

What stories can we build

together?

"She's tongue in bouquet-

spitting cheek." -AdWeek

Bors

HOME

Napa CA


MOBILE

+707-948-6395


MAIL

hello@christybors.com

Education

BACHELOR OF ARTS - VISUAL CULTURE

University of California

at Santa Cruz | 2003 - 2007

MASTER OF SCIENCE - COMMUNICATIONS

Syracuse University S.I. Newhouse ​School of Communications | 2022-2023

Experience

DIRECTOR OF BRAND MARKETING

Naked Wines | Current

Responsible for loyalty marketing CRM strategy & direct response sales that delivers $165M in marketing revenue. Director of US content, creative and customer loyalty

teams.

HEAD OF BRAND [2020 - 22]

Built our hybrid editorial and copywriting team of 6 in

Napa, CA and Denver, CO while developing CRM

strategies to realize 200% sales growth YoY.

SENIOR BRAND MANAGER [2019-20]

specialized content department while continuing to ​serve as a lead editorial contributor for 90 distinct ​wine brands and 400 individual product SKUs

SENIOR COPYWRITER [2016-19]

Individually managed the full CRM editorial load of

a 100% DTC e-commerce wine business. Focus

included funnel testing, UX-optimizations and

direct response campaigns.


FREELANCE CREATIVE

ChristyBors.com | 2015 - curent

Past clients include Golden State Warriors, Schug Winery, ​Carneros AVA, Oxbow Public Market & Lincoln Arts Center.

+ PACKAGING & ECOMMERCE ​COPYWRITING EXPERIENCE [2010-15]

various | 2010-15

Specializations in consumer goods, food & beverage

Noted

CERTIFIED SPECIALIST OF WINE (CSW)

Society of Wine Educators (SWE)

NEXTGEN AWARD -EMERGING ART ​PROFESSIONAL

EAP San Francisco